Event Safety Institute, based in The Netherlands and holding office in Australia, is known for its expertise in planning, preparing, and coordinating freely accessible public events in city centers. Throughout its nearly 10-year existence, ESI has been involved in many events like cultural exhibitions, sporting events, national celebrations, and even protests. ESI’s approach is characterized by making profound analysis, using Crowd Science models like the RAMP-analysis and the DIM-ICE risk model. In this presentation, ESI’s director Syan Schaap will show how the DIM-ICE model, that makes a clear distinction between three phases of an event and separately focuses on Design, Information, and Management components, helps to guide all stakeholders, public and private, in an integrated approach towards running a safe event. He will illustrate this with different examples, like a crowd of 150,000 cheering football fans turning up to honor their team as the national champions, and the vast crowds turning up for King’s Day and carnival celebrations in many Dutch cities.